MR. D.I.Y. Marks 10 Years in Thailand with “10 Years Beside You” Campaign, Reaffirming Year-Round Low Prices | ThaiPR.NET

General11 ส.ค. 69 16:51

MR. D.I.Y. Marks a Decade of Success in Thailand with Major “10 Years Beside You” Campaign, Reaffirming Commitment to Everyday Low Prices Year-Round

Bangkok, 11 August 2026 – MR. D.I.Y. Holding (Thailand) Public Company Limited, Thailand’s leading home improvement and lifestyle retailer, celebrates its 10th anniversary in Thailand. Reaffirming its position as Thailand’s top retailer of choice, the brand is expressing its appreciation to Thai consumers through year-long nationwide celebrations featuring major marketing campaigns, a historic milestone concert, and impactful corporate social responsibility initiatives under the theme “10 Years Beside You,” reflecting a decade of consumer trust and mutual growth.

Mr. Arnupharp Kongmalai, Vice President of Marketing at MR. D.I.Y. Holding (Thailand) Public Company Limited, stated, “MR. D.I.Y. has grown alongside Thai consumers for 10 years. Over the past decade, our progress has not only been about expanding our store footprint, but also about building deep consumer trust. Every initiative this year is a token of our gratitude to our customers for standing by us, inspiring our commitment to delivering continuous value into the next decade. We are dedicated to bringing joy and rewarding this trust through comprehensive 360-degree marketing initiatives, including value promotions and our mega-concert, ’10 Years Beside You Suk Tem 10.’ Furthermore, our rapid growth remains anchored in our three core values: product variety, convenience, and Always Low Prices. Through our MR. D.I.Y. Cares project, now in its eighth year, we remain committed to driving environmental, social, and governance (ESG) progress. Most recently, we signed a Memorandum of Understanding (MOU) with the Relief and Community Health Bureau, Thai Red Cross Society to elevate quality of life and create lasting positive societal impact.”

Key Highlights of the MR. D.I.Y. 10th Anniversary Celebration

1. Big Promotion Campaign of the Year: “10 Years Anniversary Sale” ran throughout July, featuring extensive discounts, giveaways, rewards, and lucky draws designed to boost consumer spending and deliver maximum value nationwide.
2. Marketing Communications: A promotional troop parade featuring brand mascot “Pandee” visited major business districts, including Silom, distributing souvenirs and engaging directly with commuters to generate widespread awareness.
3. Consumer Relations Activation: The “MR. D.I.Y. 10 Years Beside You Suk Tem 10 Concert” marked the grand finale of the July campaign, drawing over 5,500 attendees for an exclusive live music event featuring Thailand’s leading artists to deepen brand engagement and thank loyal customers.
4. MR. D.I.Y. Cares Project for Community & Sustainability Engagement (CSR): Over the past seven years, MR. D.I.Y. has continuously collaborated with the Thai Red Cross Society. We deeply recognize the vital importance of the mission carried out by the Relief and Community Health Bureau, Thai Red Cross Society, which works tirelessly to assist and relieve the suffering of disaster victims and affected communities across the nation. This year marks a special milestone – our 10th anniversary of growing and staying beside Thai people. We are truly honored and delighted to partner with the Relief and Community Health Bureau for three consecutive years, with a total budget of 1 million baht to stand ready to support disaster relief, recovery, and truly uplift the quality of life for people in times of crisis.

This 10th anniversary milestone underscores MR. D.I.Y.’s position as Thailand’s preferred home improvement retailer and highlights its steady financial and operational growth trajectory. The company will continue its decade-celebration activities and value promotions throughout the remainder of the year as it steps confidently into its next decade of serving Thai households nationwide.

MR. D.I.Y. offers approximately 16,000 products across 6 main categories, including household goods, hardware and repair tools, lifestyle products, and everyday essentials with a network of over 1,200 stores nationwide, across all 77 provinces, This physical presence is further complemented by 24-hour digital shopping channels, including www.mrdiy.co.th and the MR. D.I.Y. Online Store on Shopee Mall, LazMall, and TikTok Shop.

Source: ABM Connect

Symbol: MRDIYT

ABM Connect